There is no debating that data is the new currency. But the sheer dimension, velocity, dynamism, and the rate at which data currents are created, poses new threats – to be acquired, interpreted and transferred – at the speed of now.
As with everything else the world experiences, data-driven organizations stand to gain from being in the thick of this data war, by expanding their offerings to suit customers that are willing to do the talking.
Fortunately, the trail these customers leave in the online world can not only be listened to but also decoded – for businesses to react.
Don’t be left behind. The time to act is now.