Lots of data, but no real information. Sounds familiar?
In an era where information overload is increasingly becoming the norm, many organizations make do with inadequate tools because they’re unsure about how exactly business intelligence solutions can deliver value. As a result, they are unable to analyze the hidden potential of unstructured data to drive effective decisions.
Just as every keystroke leaves a digital footprint on a stockpile of data, the key lies in understanding the difference between information and data, because information is data which is converted into a meaningful context, ready to harvest insights.